Marketing and Advertising

Take Us Out to the Ball Game – Custom Screen Printed Spirit & Cheer Promos

04/20/2012 - 2:04pm

There’s something pretty special about going to a baseball game in April. Maybe it’s the springtime look of the beautiful green grass in the outfield, or the first salty bite of a ballpark hotdog. Maybe it’s just the good feeling of wearing a short sleeve shirt and sitting in the sun after a long winter indoors. Whatever the reason, we love going to the stadium to watch our home team (Go Nats!) and we cheer them on whenever we can. Even better, we take that team spirit back to the office with our custom screen printed cheer promotional items, and you can, too!

Support our Troops – Wear Red Shirts to Work on Fridays

03/21/2012 - 1:02pm

There are a growing number of working Americans who wear red shirts to work each Friday as a show of support of our military troops. This isn’t meant to be a political message – whether one supports the actual military campaign or administration isn’t the issue. The donning of red shirts one day each week is meant to show support and respect for the men and women who have given their time and lives in service to our Country. It can be a stunningly visual display to see your company’s entire staff in red shirts on Fridays when they are preparing for a weekend off with friends and family while knowing that so many other families are missing that time with a loved one who’s serving far away from home.

It’s Time to Order Your Custom Screen Printed and Embroidered Summer Toppers!

03/15/2012 - 12:57pm

While we do expect temperatures this summer to soar as they usually do, especially given the warmer weather we lucked into this winter, it’s now time to think about the promotional hats you’ll be giving away this summer. And, as usual, we at BLT Shirt Printers have some good ideas!

Promotional Items Make an Impact in Education and Awareness Campaigns

03/09/2012 - 11:48am

One of the most prominent trade associations in the promotional products industry is in Washington, DC, this week. They are here to teach members of Congress about the power of promotional items in education and awareness campaigns. Since our offices and shop are about 10 miles from the White House, we’ve seen our fair share of inside-the-beltway stuff. But, we believe this is important because it demonstrates the power of promotional items.

Do You Have a Preference – 100% Cotton or 50-50 Blend?

03/02/2012 - 11:46am

This week we are asking our loyal readers to tell us which type of t -shirt material they prefer: 100% cotton, or a 50 - 50 blend? We can tell you that in our 30 years of experience in the custom screen printing and embroidery business, many of our customers have historically preferred 50% cotton- 50% polyester. Especially now with the increased popularity of performance wear fabrics. But, we want to know what you think and to help you decide we have a few facts to share with you.

Car Dealerships Understand the Value of Promotional Items

02/09/2012 - 11:28am

During this time of year, between the Super Bowl commercials and the President’s Day Sales, automobile dealers and manufacturers are engaged in the hard sell to get you to buy a new car or a new “pre-owned” car. They have figured out ways to make a deal on price in every conceivable way – from no money down, to 0% interest, to cash back. When they are not pushing price they are selling their services, and using every branding tool they can dream up. In particular, car dealerships use promotional items in their marketing efforts to build customer loyalty and ensure repeat buyers.

Promotional Items Sell Products and Services – Really!

02/01/2012 - 11:23am

It has been proven time and again that promotional marketing items work if used properly as a component of an overall marketing strategy designed to support your brand. The goals are to create better recall and spur call to action by the recipients so that they will reach out to your company when they need your product or service, and not use Google.

Use Custom Branded Items to Upsell Your Customers

01/25/2012 - 11:20am

Every single time you fill an order from a customer you have an opportunity to upsell. Of course your primary responsibility is to provide to your customer exactly what she ordered in a timely way. But, once you’ve accomplished that then it’s time to think ahead. How can you get that customer to order again, and soon? Custom screen printed and embroidered branded apparel is the answer!

How to Wash Your Custom Screen Printed Apparel

01/13/2012 - 11:13am

We get this question all the time from customers, and while we do not pretend to be Polly/Paulie Homemaker, we do know a thing or two about how to care for custom screen printed apparel after being in this business for nearly 3 decades! Of course the quality of the shirt or other apparel item is very important to its wearability over time and that's why our custom screen printed apparel items are sourced from some of the best manufacturers in the business such as Hanes, Nike, and Adidas to name just a few! (Don't you just hate it when you get a new t-shirt and then take it out of the dryer after the first wash and find that it will only fit your daughter's stuffed teddy bear?) There really is an art to washing (and drying) screen printed apparel and we have a few tips to share!

The Hottest Color Right Now? How About White!

01/06/2012 - 11:10am

Forget everything your mother ever taught you about not wearing white between Labor Day and Memorial Day. Those fashion rules went out the window years ago, and the color white is as popular as ever during every season of the year. Don’t believe you can’t use or sell a branded white jacket or shirt in the winter months. White is red-hot this year and it’s time to add it to your company’s branded apparel.