Marketing and Advertising

Custom Apparel Makes An Impact – Without High Tech Ploys

01/04/2013 - 12:00am

It’s hard to get your company’s name out there in a crowded market place. Sometimes, companies resort to splash publicity stunts in order to get their company some attention.

How do You Get Your T-Shirts to a Bigger Market?

11/20/2012 - 12:00am

Do you remember the first time someone handed you – or tossed to you – a free t-shirt? For decades, giveaway t-shirts have been an effective tool for marketing messages of all kinds, especially in sports.

The Philadelphia 76ers have invented a bigger and better way to get their giveaway shirts out to the people. They’ve designed the world’s largest t-shirt cannon.

A Cool T-Shirt Can Strike the Right Notes with Fans

11/15/2012 - 3:30pm

Starting a band is a tough proposition. Booking gigs, raising a fan base and releasing music online is enough to discourage even the most talented musicians.

So how do you generate a loyal group of fans when new independent bands start up every day? Cool t-shirts can help.

People connect so deeply to musical merchandise that they keep concert t-shirts for years. The Guardian even ran a continuing series featuring readers' favorite musical t-shirts.

Is Your Message Getting Heard? Make Sure with Custom Clothing

10/25/2012 - 4:16pm

T-shirt designers are always looking for the next big thing. Whether it's the latest pop culture phenomenon or the latest Twitter trend, you can be sure that someone will create a t-shirt to capitalize off the popularity. The only problem with the YOLO shirt you just bought? It'll probably seem passé in a few months.

Bag It with BLT

09/04/2012 - 3:52pm

One of the best parts of the green movement is the commitment to buying local. With their minds on carbon footprints and supporting local business, Alexandria residents have been favoring Farmers’ Markets for their shopping.

At the Ballston BID and FRESHFARM Markets, shoppers can pick up locally grown produce, meats, crafts and more every Thursday. But how do you get it home without using an environmentally unfriendly plastic bag?

Customize Your Canine with BLT

08/28/2012 - 3:49pm

For Your Dog’s Best Friends, dogs are more than a business, they’re a passion. Providing quality care for pooches throughout the Alexandria area, the company focuses on Positive Playcare. The concept means that instead of a dog walker or unsupervised play, your dogs get personalized attention, positive reinforcement training and plenty of human interaction.

Give Your Company a Fresh Start with BLT

08/21/2012 - 3:45pm

After a lengthy scandal and monumental fines imposed on them by the NCAA, the Penn State Football program is looking to distance themselves from their past. One way the team is thinking of changing its image is by changing their uniforms.

The debate rages as to whether the college should have changed its iconic uniforms, but it may be a necessary step to move forward.

T-Shirts Are Our History, Customize Yours with BLT

08/16/2012 - 3:43pm

In the late 1980s, a six-year-old girl received a t-shirt for her birthday. It proudly proclaimed “Back off man! I’m a Ghostbuster!” She wore it constantly, shouting the slogan as she chased imaginary ghosts around the house. A few years and growth spurts later, the shirt was too small, but still cherished.

Promote Your Company With Custom Printed Bumper Magnets

05/11/2012 - 2:24pm

Bumper stickers are fun to see and read but they are so unfriendly to car bumpers! Reportedly, in the political sphere, a bumper sticker during election time will reach nearly 10 times as many voters as any other form of outreach. So, without question, they are a powerful marketing tool. But, how do you get them to work for your business?

First, think about a magnetic bumper sticker that is easily removed and movable from vehicle to vehicle. We printed the one in the picture for our good friends at the Canine Wingman Company.

What’s Hot Right Now in Custom Screen Printed Apparel

04/30/2012 - 2:14pm

Similar to designer fashions, each season there’s something new and hot in the promotional apparel industry. Of course, patriotic and Team USA related items are very important this summer due to the Olympics coming up in August in London. (BLT Shirt Printers has some great ideas on that subject!) But there are a few other hot items to call to your attention that are perfect for custom screen printing and embroidery of your company’s logo!