FeelFree

A Cool T-Shirt Can Strike the Right Notes with Fans

11/15/2012 - 3:30pm

Starting a band is a tough proposition. Booking gigs, raising a fan base and releasing music online is enough to discourage even the most talented musicians.

So how do you generate a loyal group of fans when new independent bands start up every day? Cool t-shirts can help.

People connect so deeply to musical merchandise that they keep concert t-shirts for years. The Guardian even ran a continuing series featuring readers' favorite musical t-shirts.