falstaff brewing

Beer Inspires Loyal Brand Fans

02/23/2012 - 11:41am

We always keep an eye out for stories about brand fans. You know a brand fan when you see one – the guy/gal who is so enamored of a brand that it permeates their life. Just think about the woman you saw on the subway with the initials LV on her purse, sneakers, jacket, and even painted on her fingertips. Or the guy at the ball game last week with his face painted in the team colors, wearing his favorite player’s jersey, and with the team’s logo shaved into the hair on the side of his head. It’s amazing what brand fans will do to show love and support of their favorite brand, and we came across one who’s created an almost love letter like homage to his favorite beer. So, it got us thinking about local breweries and what they can do to inspire loyal brand fans other than brewing fantastic beer!