custom screen printing

Promotional Items Sell Products and Services – Really!

02/01/2012 - 11:23am

It has been proven time and again that promotional marketing items work if used properly as a component of an overall marketing strategy designed to support your brand. The goals are to create better recall and spur call to action by the recipients so that they will reach out to your company when they need your product or service, and not use Google.

Successful Internal Branding with Custom Screen Printed and Embroidered Apparel

01/26/2012 - 11:21am

Do most of you know the difference between “external” and “internal” branding? It seems kind of obvious once you know the answer, but we’re not certain we fully understood the difference until now. The main difference is that your company uses external branding to grow the customer base, and internal branding to grow the company’s productivity (and thus improve the bottom line).

Use Custom Branded Items to Upsell Your Customers

01/25/2012 - 11:20am

Every single time you fill an order from a customer you have an opportunity to upsell. Of course your primary responsibility is to provide to your customer exactly what she ordered in a timely way. But, once you’ve accomplished that then it’s time to think ahead. How can you get that customer to order again, and soon? Custom screen printed and embroidered branded apparel is the answer!

Promotional Items for Tradeshows

01/19/2012 - 11:19am

Tradeshows are an absolute must for most industries and while they are expensive, tiring, and chaotic, they are also an unmatched opportunity for your company to meet with hundreds if not thousands of prospects and customers. Tradeshows are a lot of work but the reward can be very high so we offer a few ideas about maximizing your company’s exposure at a tradeshow.

Recycled Plastic Bottles Make New Polyester Fibers

01/18/2012 - 11:15am

Recycling continues to play an important part in “green living” and municipalities continue to make it easier to do now that pre-sorting is no longer required. Since the first Earth Day in the 1970s, Americans have increasingly improved recycling systems both in the workplace and at home, and the results are impressive.

How to Wash Your Custom Screen Printed Apparel

01/13/2012 - 11:13am

We get this question all the time from customers, and while we do not pretend to be Polly/Paulie Homemaker, we do know a thing or two about how to care for custom screen printed apparel after being in this business for nearly 3 decades! Of course the quality of the shirt or other apparel item is very important to its wearability over time and that's why our custom screen printed apparel items are sourced from some of the best manufacturers in the business such as Hanes, Nike, and Adidas to name just a few! (Don't you just hate it when you get a new t-shirt and then take it out of the dryer after the first wash and find that it will only fit your daughter's stuffed teddy bear?) There really is an art to washing (and drying) screen printed apparel and we have a few tips to share!

Reward Your Loyal Customers with Custom Branded Grocery Totes

01/11/2012 - 11:11am

Why should your company give away custom branded grocery totes to your favorite customers? It’s simple - promotional merchandise inspires action! Not only will your customers really appreciate the gift – at a time when some grocery stores are charging customers who don’t bring in their own bags – but they will be out in public toting an endorsement of your company and promoting your business for you.

The Hottest Color Right Now? How About White!

01/06/2012 - 11:10am

Forget everything your mother ever taught you about not wearing white between Labor Day and Memorial Day. Those fashion rules went out the window years ago, and the color white is as popular as ever during every season of the year. Don’t believe you can’t use or sell a branded white jacket or shirt in the winter months. White is red-hot this year and it’s time to add it to your company’s branded apparel.

Hot Fashion Trend in 2012 – Athletic Wear

01/05/2012 - 11:08am

Arguably the biggest sporting event in 2012 is the Summer Olympics in London. From the spectacle of the opening ceremonies to the Queen’s attendance at some athletic events, all eyes will be on the athletes and fashion maven Stella McCartney has designed all of the clothes for the Brit medal contenders.

Consumers Want Lifestyle Clothing in 2012

12/22/2011 - 11:06am

We've written before about the popularity of performance apparel and the smart choices companies make when they choose it for their branded clothing. One of the main goals of branded apparel is to get people wearing it and thus advertising (and endorsing) your company and brand.  When you’re choosing an item of clothing for custom screen printing or embroidery, it’s best to opt for one that your customers have a keen desire to wear. And right now, that’s performance wear.