Automotive industry

Car Dealerships Understand the Value of Promotional Items

02/09/2012 - 11:28am

During this time of year, between the Super Bowl commercials and the President’s Day Sales, automobile dealers and manufacturers are engaged in the hard sell to get you to buy a new car or a new “pre-owned” car. They have figured out ways to make a deal on price in every conceivable way – from no money down, to 0% interest, to cash back. When they are not pushing price they are selling their services, and using every branding tool they can dream up. In particular, car dealerships use promotional items in their marketing efforts to build customer loyalty and ensure repeat buyers.