Advertising and Marketing

Reward Your Loyal Customers with Custom Branded Grocery Totes

01/11/2012 - 11:11am

Why should your company give away custom branded grocery totes to your favorite customers? It’s simple - promotional merchandise inspires action! Not only will your customers really appreciate the gift – at a time when some grocery stores are charging customers who don’t bring in their own bags – but they will be out in public toting an endorsement of your company and promoting your business for you.

Hot Fashion Trend in 2012 – Athletic Wear

01/05/2012 - 11:08am

Arguably the biggest sporting event in 2012 is the Summer Olympics in London. From the spectacle of the opening ceremonies to the Queen’s attendance at some athletic events, all eyes will be on the athletes and fashion maven Stella McCartney has designed all of the clothes for the Brit medal contenders.

How to Make a Good Company Uniform a Great One in 2012

12/20/2011 - 11:05am

It’s that time of year when many companies start looking for ways to freshen up their brands in the new year. There are a number of reasons why a business would look to make changes to its branding especially when that branding is the company’s uniform. Some companies seek to make their uniforms more modern, more economical, and even more stylish or comfortable. Freshening up a brand isn’t the same as rebranding; it’s really more similar to a botox fix for celebrities – subtly enhancing what’s already a good thing!

Why Company Uniforms Make Employees and Customers Happy

12/08/2011 - 11:00am

We can only imagine that our blog readers are thinking right now - how in the world could any uniform make someone happy? The answers are really simple and won’t surprise our readers at all. Uniforms have been used for hundreds of years to foster team spirit, to minimize effort and cost for employees, are positive reminders for customers, and they promote overall acceptance and easy identification of your company’s brand. Company uniforms are a win-win for the business and its customers so it’s time to think about new ones for 2012, and here are some reasons why:

Performance Wear for Your Company’s Branded Apparel

12/06/2011 - 10:52am

For companies with staff, clients or customers who play golf and other sports, travel a lot for work or pleasure, or even just take a walk with the family dog around the neighborhood every day (and night), performance fabric apparel (AKA wicking fabric apparel) is an absolute wardrobe essential. Your company has the opportunity to create branded performance wear that your staff and customers will actually benefit from wearing.

QR Codes on Your Next T-Shirt

11/30/2011 - 10:48am

How many times have you gotten a freebie from your favorite vendor? We bet if you look around your home or office you’ll find pens, refrigerator magnets, baseball caps, and plastic cups that are emblazoned with the name of your insurance company, accountant, and local plumber. Promotional items are smart marketing for many businesses because they are cheap and effective. They’re often picked up by customers, passed around to others, and in the case of t-shirts, jackets and caps they are worn in public at various places and events. They are free advertising at its best but what’s new in the word of marketing promotions? Welcome to QR codes!

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