Advertising and Marketing

It’s Time to Order Your Custom Screen Printed and Embroidered Summer Toppers!

03/15/2012 - 12:57pm

While we do expect temperatures this summer to soar as they usually do, especially given the warmer weather we lucked into this winter, it’s now time to think about the promotional hats you’ll be giving away this summer. And, as usual, we at BLT Shirt Printers have some good ideas!

We’re Going Green in April with a Special Embroidery Offer!

03/12/2012 - 12:52pm

While it may be fashionable to be “green” in March due to St. Patrick’s Day, BLT Shirt Printers is going “Green” in April! Our great city of Alexandria, where we work and live, is a leader among our Nation’s communities in the e­fforts to be eco-friendly. Alexandria has hybrid trollies running on King Street, our City Hall has a “vegetative green” roof on its courtyard structures, and our traffic lights are LED’s. So while our town is going green, we are too, and we have special o­ffers in April for our Green –Loving customers!

Beer Inspires Loyal Brand Fans

02/23/2012 - 11:41am

We always keep an eye out for stories about brand fans. You know a brand fan when you see one – the guy/gal who is so enamored of a brand that it permeates their life. Just think about the woman you saw on the subway with the initials LV on her purse, sneakers, jacket, and even painted on her fingertips. Or the guy at the ball game last week with his face painted in the team colors, wearing his favorite player’s jersey, and with the team’s logo shaved into the hair on the side of his head. It’s amazing what brand fans will do to show love and support of their favorite brand, and we came across one who’s created an almost love letter like homage to his favorite beer. So, it got us thinking about local breweries and what they can do to inspire loyal brand fans other than brewing fantastic beer!

Sponsoring Community Events Builds Your Company’s Brand

02/22/2012 - 11:36am

In almost every town across our great Nation, there are local volunteer groups and non-profits dedicated to improving the community. From the volunteer fire fighters to the shelters for abandoned pets to the food pantries for the homeless, these community based organizations are integral elements of a thriving town, and supporting them is the job for the locals. For local businesses, sponsoring events held by community organizations is not only good for the town, but for the company’s brand as well.

T-Shirts Needn’t be Cheesy for Tourists!

02/17/2012 - 11:35am

While on vacation recently, we travelled to one of the Country’s most popular vacation destinations, Florida! While the weather was about the same as it is here at our headquarters in Alexandria, Virginia (boo hoo!), it was nice to get away to see some palm trees! And, as we always do when we’re on holiday, we checked out the t-shirts for sale in the local shops. Here are some of our favorites and we’re happy to report that we didn’t see one cheesy “My Aunt went on vacation and all I got was this t-shirt” t-shirt the entire time!

Aye Matey – Get to Branding

02/16/2012 - 11:32am

Sometimes there are brands that are just so obviously recognizable that you instantly know the name of the product and company. It would be hard to miss the iconic Coca-Cola bottle or the Nike swoop or the Apple with the missing bite. What made us think about this is because we visited the oldest town in America this week and we saw one of the first internationally recognized brands – the Jolly Roger. Those pirates knew what they were doing and their brand struck fear in the hearts of everyone who spied it. And legends claim that if you engaged in the unauthorized use of the pirate’s brand you would be keelhauled (an awful penalty, trust us!). Bluebeard and the like understood the value of branding and hundreds of years later, your company should too. BLT Shirt Printers in Alexandria Virginia can help you out!

Should Your Staff Wear Golf Shirts?

02/10/2012 - 11:30am

Since the advent of “casual Friday” during the 1990s, the golf shirt has become a staple wardrobe item for most men and many women. Truly, what’s not to like about a golf shirt? They are easy to launder, easy to wear, and a collared shirt is definitely business casual in every setting. Furthermore, golf is a very popular sport (more than 26 million Americans played in 2010) so it’s likely that one or more of your staff will actually wear their “work” golf shirt on the links! So the short answer to this blog post’s question is YES, your staff should wear golf shirts!

Let’s Get Physical with Custom Branded Performance Wear

02/02/2012 - 11:26am

We thought about attaching a video of us working out in our custom branded performance wear, but then we decided that Halloween is months away and there’s no reason to scare our readers today! So instead we are going to share with you some photos of two well-known fitness experts, Lisa Reed and Brian Wright, in their custom branded work-out clothes to give you some ideas about how your company will build brand recognition with custom screen printed and embroidered sportswear.

Promotional Items for Tradeshows

01/19/2012 - 11:19am

Tradeshows are an absolute must for most industries and while they are expensive, tiring, and chaotic, they are also an unmatched opportunity for your company to meet with hundreds if not thousands of prospects and customers. Tradeshows are a lot of work but the reward can be very high so we offer a few ideas about maximizing your company’s exposure at a tradeshow.

Recycled Plastic Bottles Make New Polyester Fibers

01/18/2012 - 11:15am

Recycling continues to play an important part in “green living” and municipalities continue to make it easier to do now that pre-sorting is no longer required. Since the first Earth Day in the 1970s, Americans have increasingly improved recycling systems both in the workplace and at home, and the results are impressive.


The organizers of a very successful Tag Day at Edison High School.

Student athletes and the local community raised over $15,000.

We Are An American Printer


BLT Shirt Printers has been in the custom screen printing and embroidery business for 30 years - and all of them spent right here in the U.S.A. Our offices and production facilities are located in Alexandria, Virginia, and we are so proud to be a true American printing and embroidery shop.