Blog

Consumers Want Lifestyle Clothing in 2012

12/22/2011 - 11:06am

We've written before about the popularity of performance apparel and the smart choices companies make when they choose it for their branded clothing. One of the main goals of branded apparel is to get people wearing it and thus advertising (and endorsing) your company and brand.  When you’re choosing an item of clothing for custom screen printing or embroidery, it’s best to opt for one that your customers have a keen desire to wear. And right now, that’s performance wear.

How to Make a Good Company Uniform a Great One in 2012

12/20/2011 - 11:05am

It’s that time of year when many companies start looking for ways to freshen up their brands in the new year. There are a number of reasons why a business would look to make changes to its branding especially when that branding is the company’s uniform. Some companies seek to make their uniforms more modern, more economical, and even more stylish or comfortable. Freshening up a brand isn’t the same as rebranding; it’s really more similar to a botox fix for celebrities – subtly enhancing what’s already a good thing!

Get Your Brand Noticed

12/15/2011 - 11:04am

This is a basic mandate for any business from a start-up venture to a well-established company. There are likely hundreds of thousands of books written about this subject, and entire industries devoted to doing the work. Your company’s brand is one of its most valuable assets so you must learn how to use it in traditional and nontraditional ways to improve your business’s bottom line.

We’re Proud Our Printing and Embroidery Shops are In America

12/13/2011 - 11:01am

There’s no surprise when someone asks us if our products are “Made in America”. Let’s face it, if we all had been asking that question about the items that we buy then maybe the US trade deficit wouldn’t be what it is today. But, that’s not the topic today. What we want to write about is our in-house production, and the creative and high quality work that comes out of our shops in Virginia.

Why Company Uniforms Make Employees and Customers Happy

12/08/2011 - 11:00am

We can only imagine that our blog readers are thinking right now - how in the world could any uniform make someone happy? The answers are really simple and won’t surprise our readers at all. Uniforms have been used for hundreds of years to foster team spirit, to minimize effort and cost for employees, are positive reminders for customers, and they promote overall acceptance and easy identification of your company’s brand. Company uniforms are a win-win for the business and its customers so it’s time to think about new ones for 2012, and here are some reasons why:

Performance Wear for Your Company’s Branded Apparel

12/06/2011 - 10:52am

For companies with staff, clients or customers who play golf and other sports, travel a lot for work or pleasure, or even just take a walk with the family dog around the neighborhood every day (and night), performance fabric apparel (AKA wicking fabric apparel) is an absolute wardrobe essential. Your company has the opportunity to create branded performance wear that your staff and customers will actually benefit from wearing.

Work Wear – Get Inked or Stitched

12/01/2011 - 10:50am

There’s little that’s more important to a business than successful branding. Of course, the products and services are the most important things, but second to that is branding. You could build the best mousetrap in the world but if no one knows about it you will also have the loneliest mousetrap in the world. Branding is critical to your company’s success, and custom printed and embroidered work wear is one way to go about doing it.

QR Codes on Your Next T-Shirt

11/30/2011 - 10:48am

How many times have you gotten a freebie from your favorite vendor? We bet if you look around your home or office you’ll find pens, refrigerator magnets, baseball caps, and plastic cups that are emblazoned with the name of your insurance company, accountant, and local plumber. Promotional items are smart marketing for many businesses because they are cheap and effective. They’re often picked up by customers, passed around to others, and in the case of t-shirts, jackets and caps they are worn in public at various places and events. They are free advertising at its best but what’s new in the word of marketing promotions? Welcome to QR codes!

Why Choose BLT Shirt Printers?

11/16/2011 - 10:42am

Your designs or ours? The designs we print and embroider are generated – if not by you – by our art department under the direction of our founder, Lois Butcher. Her 30-year background in fine art and graphic design is one of the reasons for this company's popularity.

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