Car Dealerships Understand the Value of Promotional Items

02/09/2012 - 11:28am

During this time of year, between the Super Bowl commercials and the President’s Day Sales, automobile dealers and manufacturers are engaged in the hard sell to get you to buy a new car or a new “pre-owned” car. They have figured out ways to make a deal on price in every conceivable way – from no money down, to 0% interest, to cash back. When they are not pushing price they are selling their services, and using every branding tool they can dream up. In particular, car dealerships use promotional items in their marketing efforts to build customer loyalty and ensure repeat buyers.

Let’s Get Physical with Custom Branded Performance Wear

02/02/2012 - 11:26am

We thought about attaching a video of us working out in our custom branded performance wear, but then we decided that Halloween is months away and there’s no reason to scare our readers today! So instead we are going to share with you some photos of two well-known fitness experts, Lisa Reed and Brian Wright, in their custom branded work-out clothes to give you some ideas about how your company will build brand recognition with custom screen printed and embroidered sportswear.

Promotional Items Sell Products and Services – Really!

02/01/2012 - 11:23am

It has been proven time and again that promotional marketing items work if used properly as a component of an overall marketing strategy designed to support your brand. The goals are to create better recall and spur call to action by the recipients so that they will reach out to your company when they need your product or service, and not use Google.

Successful Internal Branding with Custom Screen Printed and Embroidered Apparel

01/26/2012 - 11:21am

Do most of you know the difference between “external” and “internal” branding? It seems kind of obvious once you know the answer, but we’re not certain we fully understood the difference until now. The main difference is that your company uses external branding to grow the customer base, and internal branding to grow the company’s productivity (and thus improve the bottom line).

Use Custom Branded Items to Upsell Your Customers

01/25/2012 - 11:20am

Every single time you fill an order from a customer you have an opportunity to upsell. Of course your primary responsibility is to provide to your customer exactly what she ordered in a timely way. But, once you’ve accomplished that then it’s time to think ahead. How can you get that customer to order again, and soon? Custom screen printed and embroidered branded apparel is the answer!

Promotional Items for Tradeshows

01/19/2012 - 11:19am

Tradeshows are an absolute must for most industries and while they are expensive, tiring, and chaotic, they are also an unmatched opportunity for your company to meet with hundreds if not thousands of prospects and customers. Tradeshows are a lot of work but the reward can be very high so we offer a few ideas about maximizing your company’s exposure at a tradeshow.

Recycled Plastic Bottles Make New Polyester Fibers

01/18/2012 - 11:15am

Recycling continues to play an important part in “green living” and municipalities continue to make it easier to do now that pre-sorting is no longer required. Since the first Earth Day in the 1970s, Americans have increasingly improved recycling systems both in the workplace and at home, and the results are impressive.

How to Wash Your Custom Screen Printed Apparel

01/13/2012 - 11:13am

We get this question all the time from customers, and while we do not pretend to be Polly/Paulie Homemaker, we do know a thing or two about how to care for custom screen printed apparel after being in this business for nearly 3 decades! Of course the quality of the shirt or other apparel item is very important to its wearability over time and that's why our custom screen printed apparel items are sourced from some of the best manufacturers in the business such as Hanes, Nike, and Adidas to name just a few! (Don't you just hate it when you get a new t-shirt and then take it out of the dryer after the first wash and find that it will only fit your daughter's stuffed teddy bear?) There really is an art to washing (and drying) screen printed apparel and we have a few tips to share!

Reward Your Loyal Customers with Custom Branded Grocery Totes

01/11/2012 - 11:11am

Why should your company give away custom branded grocery totes to your favorite customers? It’s simple - promotional merchandise inspires action! Not only will your customers really appreciate the gift – at a time when some grocery stores are charging customers who don’t bring in their own bags – but they will be out in public toting an endorsement of your company and promoting your business for you.

The Hottest Color Right Now? How About White!

01/06/2012 - 11:10am

Forget everything your mother ever taught you about not wearing white between Labor Day and Memorial Day. Those fashion rules went out the window years ago, and the color white is as popular as ever during every season of the year. Don’t believe you can’t use or sell a branded white jacket or shirt in the winter months. White is red-hot this year and it’s time to add it to your company’s branded apparel.


The organizers of a very successful Tag Day at Edison High School.

Student athletes and the local community raised over $15,000.